OUR DEVELOPMENTS
SOHO Lifestyle Design Center
Together with IKEA, SOHO forms Israel’s largest design center, bringing together a curated mix of leading home décor and furnishing brands under one stylish roof. It’s more than just a shopping destination—SOHO offers a unique blend of retail, leisure, and culinary experiences.
Spanning four dynamic floors and an impressive 60,000 square meters, SOHO features:
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17,000 square meters of curated retail space
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10,000 square meters of modern office suites
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Expansive underground parking for effortless accessibility
SOHO serves the entire Sharon and Central region—Netanya, Herzliya, Ramat Poleg, Kfar Saba, Tel Aviv, and beyond. It’s also a go-to destination for Israel’s vibrant community of architects and interior designers.
IKEA Netanya - The Flagship that Started It All
IKEA Netanya proudly stands as the very first IKEA store established in Israel, setting the standard for innovation, style, and customer experience. Spanning an impressive 24,000 square meters across two expansive floors, the store offers 1,600 convenient parking spaces to ensure a seamless visit for all guests.
Since opening its doors, IKEA Netanya has remained one of the brand’s leading locations worldwide, renowned for its exceptional performance and unwavering dedication to the IKEA vision.
HAVATZELET HATZEWIRAH – Residential development
A Prestige Living Experience at Bilu Junction
Havatzelet HaTze’ira is an upscale residential development that redefines modern living at the heart of Bilu Junction. Spanning over 50,000 square meters of thoughtfully designed residential, commercial, and business spaces, this dynamic community offers the perfect blend of lifestyle and convenience.
The project features 500 beautifully crafted residential units, ranging from stylish garden and rooftop apartments to luxurious private cottages—each designed to meet the highest standards of comfort and elegance.
Recognized for its remarkable success during the development phase, Havatzelet HaTze’ira was named the most profitable project by Mizrahi Tefahot Bank—an impressive endorsement of its market impact and investment value.
THE COLLEGE CAMPUS OF ART – Where Innovation Meets Location
Established in 2012, the college campus is strategically located just steps from Netanya train station, offering unparalleled accessibility. Spanning 3,000 square meters, the campus provides a modern, dynamic learning environment designed to inspire growth, creativity, and academic excellence.
GIVAT HADAR – Exclusive Living in the Heart of Kfar Saba
Givat HaDar is a boutique residential project featuring 18 luxury cottages nestled in what feels like a private neighborhood, complete with a charming Dutch-style street. Ideally located in the vibrant center of Kfar Saba, this intimate enclave offers an exceptional blend of privacy, elegance, and urban convenience.